Finding the Value in Facebook Ads – It's There If You Look
Anyone who has a business site on Facebook receives regular invitations from the social media giant to take advantage of paid ads. Without a well-reasoned marketing approach that actually gets results, it is easy to look past these ads and fail to see their value. Unfortunately, that is how many business owners miss out on new revenue streams through Facebook ads.
Facebook ads allow brands to target specific types of customers who are interested in their niche. More importantly, Facebook ads allow brands to test different target audiences to learn what creatives are resonating with their audience, and what their most popular products are. Facebook ads are one of our favorite ways for any small business or ecommerce brand to increase visibility, learn more about their audience, and increase sales.
The value of Facebook ads is there, you just have to have a trained team ready to find it for you.
Facebook Ads Are Affordable
Compared to many other forms of advertising, Facebook ads are pretty affordable. Dollar for dollar, it is hard to beat them on straight up price. But there is something else to consider. A well-conceived ad campaign that gener
ates better-than-expected results ends up being even more affordable. It has been our experience that a lot of first-time advertisers are so pleased with the results that they end up dedicating a certain portion of their digital marketing budgets to Facebook ads.
Many Advertising Options
Alongside affordable rates, users get the benefit of testing many different types of ads. Advertisers can choose video ads, canvas ads, and even ads tied to search to test what works best with their audience.
Different Facebook ads are designed to achieve different goals. A strong social media marketing campaign picks and chooses ad types based on what that campaign is designed to accomplish.
Having so many options give marketers opportunities to make the best use of Facebook ads with every social media campaign. That is the way marketing should be. Having multiple options that can be applied on a case-by-case basis facilitates maximizing results every time.
Targeting and Exposure
The bottom line? Facebook ads are hard to beat when you’re talking targeting and exposure. Looked at solely through the lens of exposure, no other platform in the world gives social media marketers a larger audience than Facebook. Billions of people around the world use the platform on a daily basis. This allows marketers to pick and choose from many different audiences and allocate their budget accordingly.
Targeting gets the most out of an organization's marketing dollars by ensuring ads are put in front of the people who are most likely to buy the organization's products and services. That alone makes Facebook ads worth investing in.
A big part of social media marketing is paid advertising. There are lots of free things marketers can do to build impressions and improve reach. But at the end of the day, targeted ads with a well-crafted message get the job done better than anything else. Therein lies the value. Facebook knows this. It is why they put so much effort into encouraging business users to choose paid advertising.
If you are looking for help managing your Facebook Ads, get in touch with us today!